Ikhlas (Airasia)

About

IKHLAS, a brand new line of business under Airasia aims to support Muslim communities around the world by providing unparalleled access to faith-based practices.

This includes religious obligations such as Umrah, Qurban and Shariah-compliant lifestyle choices.

Duration

Dec 2022 - June 2023

Role

My role as a UI/UX Designer at Ikhlas has been a remarkable journey that merges my passion for design with a profound commitment to supporting and enhancing the lives of Muslim communities worldwide.

Ikhlas, a pioneering brand under the AirAsia umbrella, is dedicated to facilitating access to faith-based practices, including Umrah, Qurban, and Shariah-compliant lifestyle choices.

Here I will share the highlights of my experience at Ikhlas and how it has shaped my approach to design.

A Noble Mission

Joining Ikhlas was not just a career choice; it was an opportunity to contribute to a meaningful mission.

The core mission of Ikhlas is to empower and support Muslim communities by providing them with accessible and efficient means to fulfill their religious obligations and make faith-based lifestyle choices.

As a UI/UX Designer, I saw my role as a bridge between technology and faith, between design and devotion.

Designing for Accessibility and Inclusivity

One of the most defining aspects of my role at Ikhlas was designing with accessibility and inclusivity in mind.

The products and services offered by Ikhlas are meant to serve a diverse and global Muslim audience.

This diversity required designs that catered to a wide range of cultural backgrounds, languages, and technological literacy levels.

Ensuring that our digital platforms were user-friendly and accessible to all was paramount.

User-Centricity and Empathy

Designing for faith-based practices introduced a layer of complexity that was both challenging and rewarding.

Umrah and Qurban, for example, involve intricate rituals and precise timelines.

My role was to design interfaces that guided users through these processes, simplifying the complex while preserving the sanctity of the practices.

Evolving with Technological Trends

In a rapidly evolving technological landscape, staying up-to-date with design trends and emerging technologies was
essential.

Ikhlas encouraged a culture of innovation, enabling me to explore new design tools and techniques that enhanced the user experience.

Conclusion

My experience as a UI/UX Designer at Ikhlas has been a journey of purposeful design. It has reinforced the idea that design is not merely about aesthetics but about making a positive impact on people's lives.

Ikhlas has provided me with the unique opportunity to blend design with devotion, to create digital solutions that enable millions to connect with their faith more easily and meaningfully.

As Ikhlas continues to expand its services and reach, I look forward to the ongoing adventure of designing with purpose, crafting interfaces that empower, enrich, and enable individuals to follow their faith with greater convenience and accessibility.